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The Birth of FAW TRUCKS J7 | The Story Behind the Research and Development

Recently, the seventh-generation model of FAW TRUCKS, the FAW TRUCKS J7, was officially launched. This product, created by FAW TRUCKS engineering and technical personnel over seven years, is positioned as a world-class high-end heavy truck. Reporters recently interviewed the R&D team of FAW TRUCKS J7, who explained in detail the story behind the birth of this product from four aspects: research and development, manufacturing, supply chain, and intelligence.

"We are a group of FAW TRUCKS people who love trucks and love our users. J7 is not just an ordinary truck. It is the result of our devoted love and wisdom, carefully crafted for Chinese users to realize the future blueprint of trucks." - Guo Ping, Senior Director of the Testing Department at FAW TRUCKS Commercial Vehicle Development Institute.

Faw_230614_5.webpThis is a product that has been meticulously developed over seven years. From the spy photos circulating online a few years ago, to nationwide long-term road tests, to small-scale trials, and finally the recent official launch, every move of FAW TRUCKS J7 has attracted great attention from the industry and end-users.

So, is FAW TRUCKS J7 an upgraded version of the previous model or an entirely new model? On the second day after the launch of FAW TRUCKS J7, the R&D design team of FAW TRUCKS J7 shared with the journalists the story behind the creation of this product.

"FAW TRUCKS J7 is a product that meets the rapid development and high-end market demands of the logistics industry. We have positioned it as a world-class heavy-duty truck." Gu Jingzhe, Senior Director of the Medium-Duty Vehicle Development Department at FAW TRUCKS Commercial Vehicle Development Institute, clearly defined the positioning of FAW TRUCKS J7.

Faw_230614_6.webpIt is reported that FAW TRUCKS J7 was initiated in 2011. At that time, imported trucks dominated the high-end logistics transportation industry in China, and high-end logistics users had a high level of brand loyalty. If FAW TRUCKS J7 were merely an upgrade of an existing product, it would not have strong competitiveness in the market.

Know yourself, know your enemy, and you shall not be defeated in a hundred battles. If we are to create a world-class heavy-duty truck, we must have a comprehensive understanding of similar products. The domestic road logistics market has similarities to Europe, where high-end logistics companies often choose European truck brands. Therefore, at the beginning of the FAW TRUCKS J7 project, the R&D design team of FAW TRUCKS conducted a comprehensive investigation of mainstream truck products in the European market.

"We abandoned the original product development system and, after comparing it with similar foreign products, emphasized the use of European standards and perspectives to evaluate our product," said Gu Jingzhe. The development team of FAW TRUCKS J7 conducted comprehensive performance and structural design investigations on the latest European mainstream models at the time. The purpose of this approach was to identify gaps. As Gu Jingzhe put it, only by knowing what constitutes high-end and high-quality can we design high-end products. This benchmarking work allowed the R&D design team of FAW TRUCKS J7 to gain a deeper understanding of how to design a future high-end heavy-duty truck that belongs to China.

A towering skyscraper starts from level ground, and building FAW TRUCKS J7 as this "skyscraper" also requires a solid foundation, which is a new product development process. Gu Jingzhe explained that in the initial benchmarking of similar products, the benchmarking of performance and major components was only a small part. More importantly, they gradually understood and mastered the product development process of European high-end heavy-duty trucks, including cost estimation and control standards for every tiny component.

"We have set the B10 life of major components in FAW TRUCKS J7 to 1.5 million kilometers, which is a significant improvement compared to the existing product's B10 life of 800,000 kilometers. It also provides a solid foundation for the application of intelligent connectivity functions," said Gu Jingzhe. With a clear product development strategy and definition, the next step is to coordinate the development, production, supply chain, and quality control processes, optimizing the design to achieve the established goals.

The new product development concept is disruptive. It requires sufficient strength in every aspect of the development process to ensure smooth project progression. During the development process, FAW TRUCKS J7 has adopted various new materials and techniques, with the sole purpose of creating a high-quality and highly reliable new product. According to the design team of FAW TRUCKS J7, thanks to the new product development concept and process, FAW TRUCKS J7 has gradually grown from a small prototype into a fully-fledged product.

In November of last year, FAW TRUCKS J7 underwent a long-distance test drive covering a total mileage of 25,000 kilometers, spanning the major highways of the national logistics network. According to the test results, FAW TRUCKS J7 had a lighter curb weight compared to similar European products and demonstrated overall performance on par with mainstream European models, and in some aspects, even surpassed the performance of European products.

From being a "money-making machine" to a "mobile home"

"FAW TRUCKS J7 is our first product developed with performance as the main design focus. We have categorized performance characteristics and aim to address pain points, provide desired features, and bring surprises to users," said Guo Ping, Senior Director of the Testing Department at FAW TRUCKS Commercial Vehicle Development Institute. This capable woman is responsible for the overall vehicle performance development of FAW TRUCKS J7.

In her opinion, FAW TRUCKS J7 should not only be a "money-making machine" but also become a driver's 24-hour mobile home. It is necessary to explain the performance categorization mentioned by Guo Ping. Pain points refer to hard indicators such as reliability, durability, total cost of ownership (TCO), safety, and environmental friendliness. If these goals cannot be achieved, the vehicle cannot be launched and sold. Desired features refer to the functions and performance that users have long been expecting. And surprises refer to the thoughtful designs prepared by the FAW TRUCKS J7 development team for users.

There is no doubt that trucks are tools for production. For a considerable period of time, the expectations of domestic users for trucks were that they should have few issues, be fuel-efficient, and capable of carrying heavy loads, helping them prosper. With the rapid development of domestic road logistics and the increasing number of young people joining the logistics industry, terminal users now have various needs and expectations for trucks.

From being a "money-making machine" to a "mobile home," this transformation is not easy. In the early days, many domestic heavy-duty trucks were developed based on Japanese models, which had good practicality but lacked comfort. Later, European-style heavy-duty trucks became the reference for domestic commercial vehicle companies, but their design in terms of ergonomics did not align well with the needs of the domestic user base.

How to resolve the aforementioned contradictions? The FAW TRUCKS J7 design team was determined to develop a driver's cabin suitable for domestic drivers. For this purpose, they collaborated with Jilin University and the China National Institute of Standardization to conduct nationwide sampling over a period of three years, constructing a Chinese driver-human database, which served as the design foundation for FAW TRUCKS J7 and future models.

Perhaps from a few cases in the development process, we can observe the meticulousness of the FAW TRUCKS J7 development team.


Drivers who have driven domestic heavy-duty trucks may have had the same feeling that the shifting operation of many domestic trucks is not smooth. In order to solve this problem, the R&D team of FAW TRUCKS J7 went through seven or eight rounds of design just for the selection of the shift lever position. They created white models and tested them with drivers of different body types to choose the best layout for the shift lever. Another example is the design of the wrap-around instrument panel in FAW TRUCKS J7. They optimized the frequency of operation and the placement of various functions multiple times so that the driver can operate the commonly used functions without leaving the seatback.

Guo Ping said that they have given full consideration to every detail of the cabin design. For example, they have defined the backlight and interior lighting colors and the illumination in different scenarios with meticulous care, aiming to make FAW TRUCKS J7 drivers feel at home.

With a meticulous attitude towards design, the R&D team fully communicates with core users. It is with this development philosophy that they can truly create a "24-hour home" for users.

"The best design is the one that doesn't require users to think," Guo Ping said with a smile.

From : China


Privacy Policy
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China faw group import and export co. LTD    as well as its affiliates and subsidiaries around the globe (hereinafter referred to as "FAW", "We" or "Our" for short) really knows the importance of privacy to you, and pays high attention to protecting your privacy. Before you visit this Website or submit your personal data, FAW reminds you to read and understand this Privacy and Cookie Policy (hereinafter referred to as this "Policy" for short). This Policy is applicable to FAW's websites, products and services displaying this Policy or linked to this Policy. This Policy describes how FAW would process your personal data. But this Policy might not involve all the data processing scenarios. Information about the collection of the specific data of products or services might be released by FAW in its complementary policies or in the notifications provided at the time of data collection.

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We will not share your personal information with any company, organization or individual outside of FAW, except for the following circumstances:

1. Sharing with explicit consent: After obtaining your explicit consent, we might share your personal information with other parties.

2. We might share your personal information with external parties in accordance with applicable laws and regulations or according to the mandatory requirements of government authorities.

3. Sharing with our subsidiaries: We will only share the necessary personal information, and are subject to the purposes stated in this Policy. If any of our subsidiaries intents to change the purpose of using your personal information, it will ask for your permission again.

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1. We will not transfer your personal information to any other company, organization or individual except for the following circumstances: transferring with your explicit consent: After obtaining your explicit consent, we may transfer your personal information to other parties;

2. In case of mergers, acquisitions or liquidation, if the transfer of personal information is involved, we will ask the new company or organization holding your personal information to continue to be bound by this privacy policy, or we will ask the said company or organization to seek your consent again.

1. After obtaining your explicit consent;

2. Disclosure based on applicable laws: We might publicly disclose your personal information upon the mandatory request of laws, legal procedures, litigations or government authorities.

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FAW takes the security of personal data seriously. We are taking appropriate physical, management and technical measures to protect your personal data from being accessed, disclosed, used, modified, damaged or lost without authorization. For any personal information that you might be asked to provide when you browse this Website, you are free to determine whether you want to provide it. After you have provided the information, FAW will use it to the extent permitted by law, to improve its services.
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If FAW finds that it has collected the personal data of children without getting the verifiable consent of their parents in advance, it will try to delete the data as soon as possible.

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Transfer of Personal Data
FAW is a multinational company. This means that your personal data collected by FAW might be processed in countries/regions where you are using our products or services and in other countries/regions where FAW or its affiliates or subsidiaries or service providers with organizations, or accessed by people from those countries/regions. The data protection laws of those countries/regions might be different. Under such circumstances, FAW would take measures to ensure that the data collected by us will be processed in accordance with the requirements of this Policy and the applicable local laws. For example, FAW would use various legal mechanisms, including standard contract terms or would request your consent for the cross-border transfer of your personal data or adopt security measures such as data anonymization before transferring data across borders.

Your Rights
We guarantee that you can exercise the following rights to your personal information in accordance with China's relevant laws, regulations and standards as well as the common practices of other countries and regions:

(1) Access your personal information
You have the right to access your personal information, excluding the exceptions set out in applicable laws and regulations.

(2) Correct your personal information
When you found that your personal information processed by us has errors, you have the right to ask us to make corrections. You can make an application for correction through one of the methods listed in (I) Access your personal information. If you cannot correct your personal information through the above link, you can contact us through our web form or send an email to CV_CHANNEL_IEC@FAW.COM.CN at any time. We will respond to your request for correction within 30 days.

(3) Delete your personal information
1. If our way of processing your personal information is against laws and regulations;

2. If we are collecting or using your personal information without your consent;

3. If our way of processing your personal information breaches our agreement with you;

4. If you no longer use our products or services, or you have deleted your account;

5. If we no longer provide products or services for you.

If we have decided to respond to your request for deletion, we will also notify the entities obtaining your personal information from us to delete your personal information in a timely manner, unless otherwise specified in laws and regulations or these entities have obtained your authorization separately. After your information is deleted from our service, we might not immediately delete the corresponding information from our backup system but will delete the information when updating the backup.

In principle we do not charge you for your reasonable request. But we will charge you for certain amount to offset our cost in case of repeated requests beyond the reasonable level depending on the situation. We might reject requests that are repeatedly submitted for no reason, require too many technical actions (e.g. the need for developing new systems or fundamentally changing the existing practices), bring risks to the legitimate rights of others, or are very unrealistic (e.g. involving the backup of information saved on magnetic tapes). We will not be able to respond to your request under the following circumstances due to legal requirements:

1. Your information is directly related to national security or national defense;

2. Your information is directly related to public security, public health, or major public interests;

3. Your information is directly related to the investigation, prosecution and trial of crimes as well as the enforcement of verdicts;

4. There are sufficient evidences to prove that you are ill-minded or abusing your rights;

5. Responding to your request will lead to a serious damage to the legitimate rights of yours or other individuals or organizations;

6. Your information involves business secrets

FAW reserves the right to update or revise this Policy from time to time. If our Privacy Policy is changed, we will publish the latest version of the Privacy Policy and Cookie Policy here. If we have made major modifications to the Privacy Policy, we might also notify you of the modifications through different channels.

Applicable Laws
This Policy is subject to the laws of the People's Republic of China. If you have any questions, opinions or suggestions, please contact us by sending an email to CV_CHANNEL_IEC@FAW.COM.CN If you are not satisfied with our reply, especially if our way of processing your personal information has damaged your legitimate rights, you can seek resolution from a court in the Jilin changchun the People's Republic of China that has jurisdiction over the matter.

Your Privacy

When you visit our web site, we will use cookies to ensure that you get the best experience on our website. These cookies might be about you, your preferences, or your device. The information does not usually directly identify you, but it can give you a more personalized web experience. Because we respect your right to privacy, you can choose not to allow some types of cookies. Click on the different category headings to find out more and change our default settings. However, blocking some types of cookies may impact your experience of the site and the services we are able to offer.

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